Mgmt cradle manages to beat recession

LJ Institute of Management Studies records 100 per cent placement of students
By Yogesh Avasthi
Posted On Thursday, May 14, 2009 (Ahmedabad Mirror : http://www.ahmedabadmirror.com/index.aspx?Page=article&sectname=News%20-%20City&sectid=3&contentid=2009051420090514040647256a95b7d04)
Even as jobs have dried up worldwide following recession, LJ Institute of Management Studies in Ahmedabad has recorded 100 per cent placement this session.Fighting the global downturn with an innovative strategy, the institute’s authorities ensured all their 118 students were placed in reputed firms. The average package offered to the students of the business school on SG Highway was Rs 1.8 lakh per annum. The highest offer made was over Rs 5 lakh.
Those with engineering background were spoilt for choice after the campus recruitment. Several of them bagged five job offers.Siddarth Singh Bist, a faculty member, said: “All the students of finance, marketing and human resource management have either been placed or have job offers. Some companies are yet to visit the institute, though. When market indicators painted a bleak placement picture for management students, the institute managed to tide over recession with the help of students’ talent and hard work, coupled with the efforts of the faculty members.”
The institute’s secret to success was its focus on small and medium enterprises. Following a market study, the institute’s authorities thought it wise to concentrate on smaller firms for campus recruitment this year than multinational companies (MNCs), majority of whom were downsizing their workforce owing to recession. Chalking out their strategy well in advance, the authorities started sending invitations to the prospective companies, including a few corporate giants, in January.
The trick did wonders for the institute. Several reputed companies, including IDBI Bank, Asian Paints, Coca Cola, Pepsi, Kalptaru Power, Claris, HDFC Securities, India Infoline, Angel Broking, ICICI Prudential, Deutsche Bank and Gujarat Maritime Board, visited the institute during the campus recruitment and made lucrative offers to students.IDBI Bank recruited maximum number of pupils from the institute. The bank selected 12 students offering more than Rs 5 lakh per annum to each. Coca Cola and Asian Paints offered students packages of more than Rs 3 lakh per annum.
The students taken on board by mid-size companies like Dolcera, Doshion, Prakash Chemicals, SNL, Fibre2fashion, Meghmani Dyes, Hexapartners, Krishna Heart Hospital, Chamunda Pharma Machinery, Prishma Consultancy and NBE Motors were offered between Rs 1.8 lakh and Rs 2.5 lakh per annum.

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